Privacy Policy for American Equity Partners and its Subsidiaries and Affiliates ("American Equity Partners")

American Equity Partners is committed to protecting your privacy. The information you provide is primarily used to enhance your experience at American Equity Partners properties. We may use it to update you on products and services provided by us and our merchants, remind you of important occasions, and/or personalize your shopping experience. The information may also be used internally for research and business development purposes, statistical analysis and to improve this web site, American Equity Partners’ marketing and promotional efforts and business operations. This statement outlines our privacy policies and explains what information we collect from our users and why (our "Policy"). When you use our web site or register with us (including by completing an entry form), you agree to abide by the terms of this Policy and any relevant terms of use. We may make changes to this Policy from time to time. Any changes to this Policy will be available at the customer service facilities at our centers and/or on this web page. If you have any questions about this Policy, our privacy protection practices, or your dealings with us, please feel free to contact us by sending an e-mail to David Elkouby or contact the customer services facility at the applicable center.

The core of our Policy is this: American Equity Partners will not knowingly release, sell, rent or trade your personal information to any third party without your permission, except to our merchants (which includes our business partners), as discussed herein or if we believe in good faith that the law requires it, or to protect our own rights and properties. American Equity Partners considers personal information to include, without limitation, name, e-mail address, home or mailing address, phone number, birth date, anniversary date, or other similar information you may provide to us (your "Personal Information").

Please note that if you provide any Personal Information to any third party web site linked to or from this site, the privacy of that Personal Information will not be covered by this policy, and may be subject to the privacy policy of the operator of that third party web site, if any.

What Information We Collect and How We Use It:

American Equity Partners collects Personal Information on a voluntary basis. In order to take advantage of some of our features, programs or events you may need to register and/or provide Personal Information before you can participate. We and/or our merchants will use this Personal Information to send you e-mails, newsletters or other communications from us and/or our merchants and to inform you about special offers, programs or events that might interest you.

We may also sometimes provide Personal Information to our merchants so that they are able to contact you and make you aware of sales, specials, promotions or other opportunities. You should note that we don't control these operators or their privacy policies, and that if you do not wish to receive communications from them, you should contact them directly.

You always have the option to change your mind about receiving communications from us, or to change or update any of your Personal Information, by e-mailing us at david@aepretail.com or contacting the customer services facility at the applicable center, and submitting the appropriate changes.

American Equity Partners maintains internal controls in order to limit any unauthorized access to Personal Information you provide to us. These can include firewalls and other security features.

Your Responsibility:

Although we will protect your privacy on our site as described in this Policy, you should keep in mind that if you voluntarily disclose Personal Information online, that information may be accessible to others. This is also true if anyone else has access to your personal computer, such as an employer or family member. However, if you link to a third party site from our site, any information you reveal on that site is not subject to this Policy. You should consult the privacy policies of each site you visit. In addition, American Equity Partners is not responsible for the content of any sites that may be linked to American Equity Partners’ site.

Children:

Protecting children is of the utmost importance to American Equity Partners. We currently define children as minors under the age of 13 years old. We do not knowingly collect Personal Information from children.

If for any reason someone under the age of 13 attempts to register with us, we ask that he or she have a parent or guardian present to consent to the registration. Such consent is given by, and deemed by us to be given by, the parent registering with our site concurrently with or immediately subsequent to the child's registration. In addition, if a parent chooses not to allow us to further collect or use the child's Personal Information, that parent can contact us to request the removal of the child's Personal Information from our database at any time by e-mailing us at david@aepretail.com or contacting the customer services facility at the applicable center. Please note that Personal Information about a child may remain in back-up storage for some period of time after a request for deletion of that child's account. This may be the case even though no information about that account remains in our active user databases.